Marketo. Salesforce. Eloqua. Bamboo HR. Zendesk. It only takes a minute to realize how much organizations love third-party senders. They are typically responsible for sending our important customer notifications, marketing promotions, prospecting emails, and even employee information.
Because their mail is so important to your business, we should do what we can to help them become DMARC compliant. It’s a win for you, it’s a win for them, and it’s a win for the users who can open their emails without worry. That’s a lot of winning happening right there.
There are a few different ways that you can approach DMARC compliance with third-party senders. It will, of course, depend on what capabilities your third-party sender has in implementing these suggestions:
Working with third-party senders is oftentimes necessary and helps move the organization forward. That said, there are reasons to be cautious in making sure these senders have appropriate security measures in place, especially before they start sending email on your behalf. Here are some steps to make that happen:
In order for a message to be DMARC compliant, SPF and DKIM must be configured and at least one of the authentication methods must pass in order for the message to be delivered. Each of these steps helps customers know that email safety is top of mind for your entire organization—whether the email comes from a third-party sender or not.
Want to learn more about implementing DMARC for third-party senders? Get your free Guide to Implementing DMARC Guide now!