You did it! You authenticated your email domains. After DNS requests, third party conference calls, and writing internal policies, you are ready. It’s time for a stricter DMARC policy.
You have been living in the world of “p=none” and you are now ready to join the fight against spammers by implementing a policy that lets the world know you care about your consumers and your brand. But what policy are you going to choose? Do you go full on “p=reject”? Or do you dabble with “p=quarantine”?
Before making your decision whether to implement DMARC Reject or DMARC Quarantine, you should understand what happens when you implement either policy.
Quarantine lets the participating email receivers know that you would like them to treat email that fails the DMARC check with extra caution. The email will still be accepted by the receiver, but the receiver will decide how they want to implement the quarantine policy.
Some think quarantine is a great testing option. They can start flexing their DMARC muscles slowly until they feel 100% confident that the right emails are passing and the wrong emails are failing. However, if you are still not completely configured and you have legitimate email being quarantined and marked as “Spam”, your receiver will begin to associate your domain with the word “Junk”, “Spam”, “Quarantined”. In this respect quarantine should be something you take just as seriously as a reject policy.
Setting to reject will allow you to ensure that the bad email is stopped and the recipient of the intended malicious email was never aware of the email in the first place. It does not get seen in their Junk/Quarantine folders. There is nothing to open or move or click on.
However, if legitimate emails are failing authentication and the email gets rejected, then the receiver will never know they were receiving the intended email. It is blocked before they even see it. This could mean that if you are not actively using a monitoring/reporting system to keep alerts/reports on your authentication practices, it could be awhile until you find out that your legitimate mail has not been sent.
At the end of the day, it is your decision. You decide what policy better suits your needs. For additional information on implementing stricter DMARC policies, please do not hesitate to reach out to Agari’s Customer Success team.
For more on DMARC visit Agari’s DMARC Resource.