The case study of Dixons Carphone is based on a January 2018 survey of Agari customers by TechValidate, a third-party research service.

The first five weeks of monitoring highlighted 20 million illegitimate emails being sent each week using our domain names. Implementation of DMARC Reject using Agari Brand Protection has stopped this completely – preventing over a billion illegitimate emails being sent in 2017.

Company Profile

Company Size: Large Enterprise

Industry: Retail


The business challenges that led Dixons Carphone to evaluate and ultimately select Agari Brand Protection included:

  • Prevent cybercriminals from phishing customers using their brand to commit fraud
  • Protect employees against business email compromise or executive spoofing attacks that use their email domain

Use Case

The key features and functionalities of Agari the company finds most valuable include:

  • DMARC, SPF, DKIM Email Authentication Policy Management
  • Third-Party Email Sender Discovery, Management, and Governance
  • Visibility, Forensics, and Threat Intelligence

Prior to selecting Agari, they also evaluated Proofpoint (Return Path) and considered an in-house solution.


The surveyed company rates the following capabilities of Agari Brand Protection as significantly better than the competition:

  • Achievement of authentication goals
  • Ease of use
  • Reporting and forensics
  • Third-party sender management
  • DMARC expertise

Dixons Carphone has realized the following benefits as a result of implementing Agari:

  • Prevention of phishing on domains
  • Reduced consumer fraud/support costs related to email
  • Increased trust and protected value of the brand
  • Email governance, compliance, and prevention of shadow IT
  • Protection of newly acquired domains
  • Detection and management of new third-party email senders for their domains

Source: Mohan Seenippandian, Architect, Dixons Carphone
Research by TechValidate 

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