Email Marketers Need to Implement Rules That Prove They Are Real

Any company that’s talking to its customers via email (that is, close enough to all of them) needs to enable the anti-phishing tool DMARC, according to the Global Cyber Alliance (GCA). DMARC authenticates whether or not an email was really sent from the organization it purports to have come from.

Read the full article: http://observer.com/2017/10/global-cyber-alliance-dmarc/