BIMI Crash Course
By Brent Sleeper on Wed, 07/27/2022
BIMI (Brand Indicators for Message Identification) is a quickly-growing standard that promises to place trusted senders’ logos on authentic email messages as a way to reinforce trust and identity of the sender. Recent technical and market developments such as Gmail support make BIMI a must-do for nearly every B2C and B2B brand committed to delivering a trusted customer experience in email. In this...