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BIMI Crash Course

BIMI (Brand Indicators for Message Identification) is a quickly-growing standard that promises to place trusted senders’ logos on authentic email messages as a way to reinforce trust and identity of the sender. Recent technical and market developments such as Gmail support make BIMI a must-do for nearly every B2C and B2B brand committed to delivering a trusted customer experience in email. In this...

How to Implement the BIMI-Selector Header for Multiple Brands

Wondering what Brand Indicators for Message Identification actually means? Here, we’ll cover the basics of BIMI, what the BIMI-selector header is, what it does, whether you need it, and how to implement it. But first, do you really need the BIMI-selector header? In most cases, you only need the BIMI-selector header if you want to support multiple logos for multiple brands or subdomains. Otherwise...

BIMI: What It Is & Why It Matters to Email Security

Curious how BIMI can protect your email? I’ll explain what BIMI is, how it works, and how you can use it to protect your brand’s email communications.What is BIMI?Brand Indicators for Message Identification, or BIMI, provides a standardized method for businesses to showcase their brand logo next to the subject line of their authenticated emails so they stand out in crowded inboxes, with built-in...

Brand Indicators for Message Identification (BIMI) Adoption Soaring to New Heights

For a growing number of email marketers, it may be "BIMI or bust." As of June 30, nearly 5,300 companies have adopted Brand Indicators for Message Identification (BIMI), a new email standard for showcasing a brand's logo next to its email messages in recipient inboxes, with built-in protections against phishing-based brand spoofing.The tally reflects a 3.8X increase in the number of brands...