For many, there are few things more satisfying than receiving an email confirmation for a flight just booked to a tropical location for a much-needed vacation. Most people love traveling, especially to favorite destinations or to explore new locales. The opposite of that feeling? The immediate pang of anxiety a consumer feels when getting a notification for a ticket that they in fact never purchased.
Six months ago, Agari rolled out a brand new vision—a vision focused on the idea of trusting your inbox with the Secure Email Cloud.
DMARC adoption rose a tepid 1% in the first quarter of the year, with the rate of growth slowing compared to the last three months of 2018, according to our latest report on email security trends. That said, nearly 90% of Fortune 500 businesses remain unprotected against email-based impersonation attacks targeting their customers, partners, and other businesses. But Australian companies lead their peers around the world in putting the public at risk.
Cybercriminals have used email to scam more than $13 billion out of organizations since 2013, according to the most recent Internet Crime Report. Phishing is rising by the day, and despite advancing threat-detection technology, the problem is getting worse.
In B2B email marketing, nothing says amateur hour like a landing page with the words "Not Secure" in the URL. A missing SSL certificate is bad enough, but it's the lack of something called "Domain-based Message Authentication, Reporting & Conformance" (DMARC) that could obliterate your KPIs and cost your company millions in brand reputation and revenue.
Imagine this scenario: you call your high-profile client on your way into the office to check in and see if they’re ready to make the multimillion-dollar down payment on a new property. They tell you they wired it yesterday, following your email instructions. But you never sent them an email.
Now you have to tell your client that that email didn’t come from you. Except that it did—or at least from someone using your email address. And now that someone has your client’s money.
With competition soaring and email-based brand impersonation scams skyrocketing 11x since 2014, your most important digital marketing channel could be in serious danger—along with the revenue it generates. But an email standard called Brand Indicators for Message Identification (BIMI) offers a way to fight back.
Recent research by the Agari Cyber Intelligence Division finds that the retail industry is dead last among major sectors in adopting and enforcing DMARC email authentication. This leaves their email channel vulnerable to brand impersonation attacks.
Adoption of Domain-based Message Authentication, Reporting, and Conformance (DMARC) has seen modest growth in recent months, with 6.1 million domains now possessing valid DMARC records, according to our new Q1 2019 Email Fraud & Identity Deception Trends Report.
That's up from 5.3 million in October—a 15% increase in the number of domains protected against email-based "brandjacking" scams that target consumers and businesses by impersonating trusted brands.
First, An Apology
Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the better.
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