Memo to hospitals and healthcare providers: A growing number of phishing scams are targeting consumers—including your customers and patients—through email messages that appear to come from your brand. As these attacks continue to rise in coming months, they could cost consumers—and your brand—plenty.

As the healthcare industry closes the books on 2018, it is still reeling from more than 327 major data breaches that exposed personal health information (PHI) on at least 9.8 million US citizens this past year.