Imagine going to the doctor and only being able to say “pain” or “sick”. You can’t say where you feel the pain, or what type of pain, or what is making you sick. Without this information, it is nearly impossible for the doctor to know how to treat you. From a cybersecurity perspective, this is very much like calling every email attack a “phishing attack" or even a “hack”. It limits the ability to identify proper countermeasures, and it frustrates meaningful comparison between potential approaches.