BIMI is going big time like never before—and brands won't want to get left behind. In a major announcement this week, Internet search giant Google revealed it has joined the AuthIndicators Working Group and committed to a pilot program for BIMI.
With competition soaring and email-based brand impersonation scams skyrocketing 11x since 2014, your most important digital marketing channel could be in serious danger—along with the revenue it generates. But an email standard called Brand Indicators for Message Identification (BIMI) offers a way to fight back.
As email marketing turns 40, more than 90% of companies report fraudsters have impersonated their brand in phishing attacks targeting their customers. Can a new standard known as BIMI be the answer?
Forty-years-old and still the center of attention, despite younger competition. It's true: Email marketing's hotter than ever. But it's also facing a growing threat from brand impersonation scams. Can a new email standard called Brand Indicators for Message Identification (BIMI) be the solution?
Today’s announcement that deployment of Brand Indicators for Message Identification (BIMI) has begun marks the next chapter in the fight to make the world safe from identity deception.