Brand Impersonation | Agari

The broad scope of counterfeit campaigns and unclear boundaries of abuse make it challenging to successfully mitigate online threats targeting retail brands. There is a fine line between infringement and fair use of publicly made materials, as well as immeasurable online environments where counterfeit campaigns may live and grow.

Adoption of Domain-based Message Authentication, Reporting, and Conformance (DMARC) has seen modest growth in recent months, with 6.1 million domains now possessing valid DMARC records, according to our new Q1 2019 Email Fraud & Identity Deception Trends Report.

That's up from 5.3 million in October—a 15% increase in the number of domains protected against email-based "brandjacking" scams that target consumers and businesses by impersonating trusted brands.

Because email remains the most ubiquitous form of business communication, it continues to be a favorite attack vector for cybercriminals. Email has always been vulnerable because it was not originally designed with security or privacy in mind. As a result, email security vendors emerged to protect this critical communication channel. In the early days, many vendors used signature or reputation-based detection technologies, which later evolved into sandboxing and dynamic analysis and, for a time, were very effective.