Recent research by the Agari Cyber Intelligence Division finds that the retail industry is dead last among major sectors in adopting and enforcing DMARC email authentication. This leaves their email channel vulnerable to brand impersonation attacks.

Over the past 6 months, 100% of Agari customer brands and more than 80% of their domains have been the target of consumer phishing or B2B phishing attacks impersonating their brand to commit fraud. While the cost of phishing attacks isn't always visible, there are very real costs to businesses in the form of email deliverability, brand value and fraud costs.