Channel partners have become a strategic extension for technology businesses all over the world. Within the cybersecurity sector, channel partners have proven to be the backbone for many companies leading them to huge success. Agari is a channel-first company with a vision of being the most channel-friendly company in the cybersecurity industry.
Here at Agari, channel partners can fall in various categories, some of which include:
Agari works with partners in all four categories and has signed up some great partners over the last few years. In the last quarter of 2018, we launched a new structured channel partner program called Agari Partner Power Program™ for Value Added Resellers. The program includes different tier levels depending on the partner’s commitment, an online dedicated portal for channel enablement, deal registration, marketing support, and many other benefits. Since the launch of the program, we have already seen a 25% growth in the number of partners in North America and EMEA in just a few months, and we believe that our channel partners will contribute a significant portion of our pipeline this year.
We are also proud to announce GuidePoint Security as our partner of the year due to their revenue and pipeline contribution, like-minded personnel, security focus, and commitment of resources both on technical and sales side to support Agari’s solutions. Congratulations to everyone on the Guidepoint Security team!
So, why has the program been so successful, so quickly? Working with partners is a two-way street. Many companies fail because they want partners to do everything without providing them with the marketing, sales, and technical support they need to be successful. That formula will never work. By definition partnership “..is a relationship resembling a legal partnership and usually involving close cooperation between parties having specified and joint rights and responsibilities,” according to the Merriam Webster Dictionary. The key words here being cooperation and joint rights and responsibilities. Agari is behind our partners 100 percent and want to work with them closely to make both companies successful. Here are just some of the key ingredients for achieving success with partners that Agari has implemented already or is in the process of implementing:
Our dedicated and structured VAR program, along with our channel-first strategy has already resulted in great recognition from industry leading Channel Reseller News (CRN). Recognition for Aari includes a place on the CRN Security 100 for 2019, and VP of Worldwide Channel Sales, Tracy Pallas was recently recognized as a CRN 2019 Channel Chief. We hope to continue to see recognition of our partner-focused efforts this year.
We appreciate all our partners’ contributions as we plan to roll out additional programs and solutions in the coming months. We look forward to working with our partners for continued joint success.