Consumer Phishing: How to Protect Against Phishing Scams from Targeting Your Customers

Consumer Phishing

Email is a critical channel for any business. Eliminate consumer phishing that impersonates your brand to improve engagement with your corporate communications.

What is Consumer Phishing?

Seth Knox, Agari's former VP of Product Marketing, discusses brand impersonation and the role of DMARC in email authentication.

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Anatomy of an Attack

Consumer phishing impersonates your brand with domain spoofing and lookalike emails designed to defraud customers. When your brand is used, consumers lose trust. By not protecting your email-sending domains, you risk blocked mail, low deliverability, and poor performance on email marketing campaigns.

 

PHASE 1: Target

Acquire List

Today's cybercriminals use sophisticated techniques to build target lists, such as leveraging consumer databases and harvesting email addresses stolen through corporate data breaches or purchased on the dark web.

The Agari Advantage

Boosts Email Delivery, Opens & Conversations

Customers impacted by a phishing attack impersonating your brand can disengage from your email campaigns, lose faith in your brand, and may even leave with their business.

According to the latest research from Agari's Cyber Intelligence Division (ACID) in 2022, a sizable proportion of “no record” and “monitor only” policies underscores the fact that large organizations and brands can be impersonated—for example, a whopping 2 out of 3 Fortune 500 companies are viable targets for phishing campaigns and risk serious financial harm.

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Automates and Accelerates Authentication

Discovery of authorized and unauthorized third-party senders for DMARC authentication is a cumbersome process.

Agari Brand Protection creates, hosts, and manages the key SPF, DMARC, and DKIM records required for DMARC authentication, streamlining and simplifying the most time-consuming aspects of authenticating outbound email. With Agari, you can effortlessly identify new senders, manage key rotation, and do away with manual DNS changes.

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Delivers Complete Protection Against Phishing

Criminals go to great lengths to spoof your brand, even registering lookalike domains complete with DMARC authentication.

Agari spots all types of impersonation tactics on your domains, enabling you to root out phishing emails and get back to the business of engaging with your customers over email.

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Agari Brand Protection

Automate DMARC email authentication and enforcement to prevent brand abuse and
protect your consumers from costly phishing scams with Agari Brand Protection.

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