The reality of email is that cybercriminals can use almost any brand or email domain to send spam, phishing emails, and malware installs, inflicting direct losses to customers and eroding the brand equity companies have spent years building up. The solution is DMARC, which allows companies to understand all the different mail streams being sent under their name, and prevent the malicious ones from getting to consumer inboxes.

Read “Getting Started with DMARC” now for:

  • An overview of what DMARC does and how it works
  • A closer look at security standards including SPF, DKIM, and DMARC
  • DMARC implementation steps, best practices, and common challenges
  • Real-world data on phishing attacks before and after DMARC adoption

The Believers in Authentication
Early Adopters Pave the Path

2.5 Billion Mailboxes Worldwide are DMARC-Enabled

The Benefits of DMARC
Why You Should Care

Brand Protection
It is only a matter of time before a criminal will use your domain for their own benefit. Whether the criminal activity is phishing, malware distribution, or nuisance spam, it harms your brand to be associated with these attacks.

Increased Email Deliverability
Even legitimate messages may wind up in the spam folder if the receiver can’t tell the good from the bad. By deploying DMARC, you can improve deliverability of your legitimate messages while eliminating the fraudulent ones.

Fewer Customer Service Calls
Customers will not call or send email to ask about phishing messages if they never receive those messages in the first place. One Agari customer was able to redeploy 60 staff members after publishing a reject policy on a highly phished domain.

Visibility Into Cyberattack Risk
Do you know every third-party company sending email on behalf of your company? While third-party senders are needed, each time you provide customer, employee, or partner details to a third-party, you increase the risk of cyberattacks. DMARC enables you to see every third-party sending on your behalf to ensure they comply with email best practices.

  • 326% Return on Investment
  • $4M Increased Return on Customer Engagement
  • $1.1M Reduced Need for Customer Support
  • $718K Reduced Cost of Cybersecurity Insurance
  • 10% Rise in Response Rate to Email Campaigns

*For more information, please read the Forrester Total Economic Impact of Agari Brand Protection. 

The Bonus to Implementation
DMARC and Inbound Threats

What is BEC?
Business email compromise (BEC) is an inbound threat where attackers impersonate company officials using legitimate domains and send deceptive emails requesting wire transfers to alternate, fraudulent accounts. This often results in successful intrusion and access to victims’ credentials.


  • Driven by social engineering and digital deception
  • Contains no malicious links, malware, or malicious content
  • Easily evades the leading secure email gateways and other legacy protections

The Impact

DMARC Addresses a Portion of Inbound Threats
When configured correctly, DMARC stops phishing attacks where the attacker sends an email with a ‘From’ address that appears to originate from a protected domain. While this makes it ideal for outbound phishing prevention, it can also mitigate certain advanced threats found in inbound traffic sent to employees.

While DMARC partially addresses BEC and sophisticated inbound threats, you need to augment your gateway protections with a comprehensive layer that identifies all forms of sender identity deception.
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