Email is one of the highest performing marketing channels, but it is under attack by brand impostors using your domain to send phishing attacks. Consumers distressed by these emails initiate feedback loops by tagging the email as spam, blocking future emails, and tarnishing your domain reputation.
This can negatively impact deliverability rates, cutting into the revenue generated from the email channel. Furthermore, consumers lose trust in your brand’s communications, making them pause before they engage and further weakening reputation. In a nightmare scenario, a successful attack permanently shakes consumer confidence as news spreads across the Internet.
Automated Protection Against the Scams That Target Your Consumers
Agari automates the process of email authentication in order to preserve brand equity, increase email engagement rates, and prevent brand impersonation-based phishing attacks from ever reaching your consumers.
With Agari Brand Protection™, you take control of your email sending domain. SPF and DKIM authentication provide a strong signal to ISPs that the email is legitimate and should be delivered to the inbox. Fully-hosted DMARC authentication instructs receiving email inboxes to reject all inbound messages that fail authentication to help you protect your brand. And support for the emerging Brand Indicators for Message Impressions (BIMI) standard places your approved logo in consumer inboxes, increasing brand recognition and demonstrating to consumers with every email message that your organization takes their online safety seriously.
Actionable Insight Into Your Email Ecosystem
For many organizations, cloud-based email services such as Salesforce, Marketo, or Mailchimp represent the majority of emails sent to consumers and partners. Often, organizations may not even know all the cloud service providers sending email on their behalf. Agari automatically identifies, monitors, and manages emails being sent by third-party email senders, making authentication easy—no matter where the email originates.
This enables businesses to easily identify and authorize legitimate email communications, block malicious emails from cybercriminals, and ensure that only the marketing email communications you authorize hit your consumers’ inboxes.
Brand Logos in Every Inbox Provide Millions of Impressions
With the emerging Brand Indicators for Messaging Identification (BIMI) standard, Agari Brand Protection empowers marketing teams to place their verified logo in every consumer inbox, providing an opportunity to put your brand in front of consumers for free. By implementing this simple standard through Agari Brand Protection, your organization can increase consumer confidence in the authenticity of messages, thereby increasing response rates and magnifying the power and reach of marketing efforts.
Put an End to Consumer Phishing Attacks
Agari allows marketers to secure their email sending domains, ensuring that consumers and business partners never receive a fake email from your legitimate domain. Forrester Consulting recently interviewed customers of Agari Brand Protection to examine the ROI and additional benefits received after deployment. The organizations all have leading brands that are frequently targeted by criminals disseminating phishing emails. The results speak for themselves.