Blog
Brand Marketing is the New Demand Generation
Mon, 02/04/2019
First, An ApologySorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the better.Meanwhile, building quality pipeline is becoming harder, as is capturing the mindshare of time-starved buyers who are...