OVERVIEW
The Challenge

Lack of consumer confidence in email communications can have an adverse effect on the efficacy of email communications.

Even if your brand has been free from attacks, engagement can drop because of the perceived dangers of email phishing.

Part of the problem is that customers and partners lack a convenient way to verify that an email is safe and can be trusted.

The Agari Solution

BIMI demonstrates to customers your commitment to protecting them from email-based cyber attacks.

It provides a visual indication from the inbox that your email message has been authenticated and is safe to open and click.

Using this standard, email messages stand out as trustworthy, making customers and partners more ready to engage.

Consumer Brand Recognition

After nearly five decades in service, email is still a ubiquitous digital communication platform and ranks among the top ROI-producing channels for marketing.

BIMI provides organizations an elegant way to tap into a huge opportunity to reinforce brand recognition with every email message delivered to customers, partners and other business associates.

Visual Verification of Trust

Brand Indicators for Message Identification (BIMI) places a verified and approved logo next to the sender From address in the inbox.

Since the logo goes through the same verification process as a secured website, it provides a convenient visual indication that the message has been authenticated from the sending domain.

DMARC-Based Standard

The BIMI record is a type of DNS Resource Record (DNS RR), which makes it easy to deploy and manage in much the same manner as a MX, DKIM, or DMARC record.

Because it builds on the DMARC standard, BIMI offers organizations additional ROI from their investment in email authentication.

promotional Image

Discover the Emerging BIMI Standard

Place your approved logo on every email, ensuring customer trust and increasing revenue across digital marketing channels.

Related Threats

Customer Phishing

Protect your brand from being hijacked to attack customers with deceptive emails designed to steal account passwords, pay false invoices and give away intellectual property.

Learn more
Account Takeover

Stop cyber thieves from gaining unauthorized access to an email account where they lurk and opportunistically impersonate the identity of the compromised user.

Learn more
Data Breach

Block hackers from using deceptive emails to penetrate otherwise secure business systems, steal confidential information and cause costly disruption to operations.

Learn more

Insights

brand impressions bimi

Blog Post

BIMI is the Next Chapter in the Fight To End Identity Deception

Today’s announcement that deployment of Brand Indicators for Message Identification (BIMI) has begun ...

Tool

Look Up or Generate BIMI Record

q1-2019-report

Ebook

Q1 2019: Email Fraud and Identity Deception Trends

Each quarter, Agari publishes insights into new threats for both inbound and outbound email. From October ...

Email Security Tools

News

Companies with Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce

SAN MATEO, Calif., March 27, 2018—Agari, a leading cybersecurity company, today announced the first ...

brand indicators email

Blog Post

Can 'Brand Indicators' Stop Email Scammers from Posing as Your Brand?

As email marketing turns 40, more than 90% of companies report fraudsters have impersonated their brand ...

Analyst Research

Forrester: The Total Economic Impact of Agari Brand Protection™

Phishing costs companies money and erodes customer trust in their brands. Forrester analyzed the total ...

Video

What is Consumer Phishing?

Consumer phishing is the process of a cybercriminal sending an email to a consumer by impersonation a ...

Vulnerability Fortune

Blog Post

DMARC Adoption Rising, but 87% of Fortune 500 Still Vulnerable to Email-based Brand Impersonation

Editor's Note: This article is Part 2 in a three-part series based on findings from the Q4 2018 Email ...

Mail Letter

Would you like the confidence to trust your inbox?