Memo to hospitals and healthcare providers: A growing number of phishing scams are targeting consumers—including your customers and patients—through email messages that appear to come from your brand. As these attacks continue to rise in coming months, they could cost consumers—and your brand—plenty.

New forms of phishing attacks and other advanced email threats can cost your clients—and your brand—more than you may realize.

You could call her a dream client: well-heeled, well-connected, and surely worth a fortune in potential referrals. But when a pair of business email compromise (BEC) attacks against an accountant at her wealth management firm led to $350,000 in losses, the relationship could have gone sour, fast.

As email marketing turns 40, more than 90% of companies report fraudsters have impersonated their brand in phishing attacks targeting their customers. Can a new standard known as BIMI be the answer?

Forty-years-old and still the center of attention, despite younger competition. It's true: Email marketing's hotter than ever. But it's also facing a growing threat from brand impersonation scams. Can a new email standard called Brand Indicators for Message Identification (BIMI) be the solution?