Here’s some earned media you don’t want for your brand—headlines announcing that your customers are victims of a “nasty phishing scam” or that your “accounts are under attack.” Verizon and Microsoft have had to manage those headlines in recent months. And other tech companies are vulnerable to the same kind of brand damage right now. That’s because organized cybercriminals are going all-in on brand impersonation scams, and many tech brands have yet to shore up their email security.