We’re just a few short months away from the EU General Data Protection Regulation (GDPR) coming into law on May 25th, promising an unprecedented shake up of the way businesses manage and secure data. Any organization that collects or processes data relating to EU citizens is likely to fall under the regulation, making it a priority for any company with a global scope.

So you’ve heard a lot about this new thing called DMARC, but don’t totally understand what to do? You are at the right place! After all, at Agari we are the DMARC guys. (Someone said this to me at a conference recently. I think it deserves a t-shirt. ☺) If you take a few minutes to read on, we will help you understand why you should publish your business’ first DMARC record.
DMARC, which stands for Domain-based Message Authentication, Reporting, & Conformance, is a specification that defines how email can be authenticated by receivers and how they can report the authentication results back to the sender. The specification was published in 2012, and it is now celebrating its second year of having a positive effect in protecting consumer inboxes from spoofed email.

To illustrate this trend, Agari is taking a look back to the beginning of DMARC and the significant contributions it’s made in the past two years alone.
The world of email changed forever when fifteen companies–including Agari, Google, Yahoo, AOL, Microsoft, PayPal, Facebook, LinkedIn and American Greetings–publicly announced DMARC.org. This working group has focused on putting the kibosh on domain phishing and brand hijacking. The new specification describes a scalable method for Email Senders and Receivers to work together to directly check the authenticity of email at the domain level and write policies describing how to treat “bad email."