For a growing number of email marketers, it may be "BIMI or bust." As of June 30, nearly 5,300 companies have adopted Brand Indicators for Message Identification ( BIMI ), a new email standard for showcasing a brand's logo next to its email messages in recipient inboxes, with built-in protections against phishing-based brand spoofing. The tally reflects a 3.8X increase in the number of brands...

Amid a troubling rise in zero-day phishing attacks, recent research suggests that some companies may be making an ill-advised shift away from blocking advanced email threats to responding to them post-delivery. If true, the capitulation couldn't come at a worse time. Since January, cybercriminals taking advantage of the COVID-19 outbreak have been targeting businesses and individuals with an...