Wondering what Brand Indicators for Message Identification actually means? Here, we’ll cover the basics of BIMI, what the BIMI-selector header is, what it does, whether you need it, and how to implement it. But first, do you really need the BIMI-selector header? In most cases, you only need the BIMI-selector header if you want to support multiple logos for multiple brands or...

Curious how BIMI can protect your email? I’ll explain what BIMI is, how it works, and how you can use it to protect your brand’s email communications. What is BIMI? Brand Indicators for Message Identification, or BIMI, provides a standardized method for businesses to showcase their brand logo next to the subject line of their authenticated emails so they stand out in crowded...

For a growing number of email marketers, it may be "BIMI or bust." As of June 30, nearly 5,300 companies have adopted Brand Indicators for Message Identification (BIMI), a new email standard for showcasing a brand's logo next to its email messages in recipient inboxes, with built-in protections against phishing-based brand spoofing. The tally reflects a 3.8X increase in the...